Sebastian Neylan

Sebastian is a marketing and growth leader with over two decades of experience across brand building, digital marketing, and customer-led innovation. As head of growth at Up, Australia’s most loved digital bank, he has helped shape the brand’s identity and build deep trust with Upsiders. As part of Up’s leadership team, he has helped grow the community to more than one million customers nationwide, the majority being gen Z and millennials. Sebastian is known for blending data-driven insights with creative storytelling to turn marketing into a true growth engine. His career spans global campaigns at Lonely Planet and digital product transformation at MYOB. A renowned speaker, podcast guest, and prior RMIT lecturer, Sebastian is passionate about empowering the next generation of marketers and showing how authentic storytelling, customer advocacy, and creativity can fuel business growth.