Rebecca Williams

Rebecca Williams is the CEO of Seed & Sprout and a proven senior leader with over 20 years’ experience across marketing, sales and product. She has led high-performing teams for some of Australia’s most recognised brands, driving growth through strong commercial acumen, customer-led strategy and bold, values-driven leadership. A natural innovator, Rebecca is known for delivering brand, product and go-to-market strategies that improve revenue, profitability and market share across both B2B and B2C environments. She is a respected people leader with a strong focus on coaching, mentoring and building high-performance teams, and brings deep expertise in digital, data-driven marketing and technology-led innovation.