Qinghua Siluo

Qinghua Siluo is the CEO of Michu Pet Supplies, a fast-growing pet care brand specialising in innovative, plant-based cat litter and cat lifestyle products. In just three years, he has led Michu from a small startup to a multimillion-dollar business with strong retail and e-commerce partnerships across Australia and the US. Under his leadership, Michu has become a category leader in eco-friendly cat litter and was recognised in the SmartCompany Smart50 Awards for its rapid growth and innovation. Qinghua is passionate about sustainable product design, retail innovation, and supporting the next generation of founders.